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Beta Store Opening Press Release
November 13, 2006
"Announcing the second coming of shopping, the new deal in retail, a blessing for bargainistas...Chicago's first and only permanent sample sale, the launch of Beta Boutique "
     
 Seemoreshopping   SeeMoreShopping.com
April 2007
"This makes for an interesting mix of items, and the assurance that Beta Boutique shoppers will find fabulous things at fabulously low prices."
     
 Zink   Zink
February 2007 // Style Fusion
“Chicago’s in-the-know fashionistas (and the rest of us too, who, after discovering this dream-come-true, immediately hopped a flight to see for ourselves) have a new reason to head to Bucktown. Beta Boutique, the Windy City’s new (and only) permanent sample sale opened its doors recently.”
     
 ChicagoScene   Chicago Scene
February 2007 // First On the Scene
“For a shopaholic there’s nothing better than a sample sale- that one-time chance to find coveted designer duds at a fraction of the cost. Bargain hunters, rejoice! Beta Boutique…is here.”
     
 TimeOut   Time Out Chicago
Jan. 25-31, 2007 // Shop Talk
“Just because the ladies behind the popular Beta Boutique sales have opened up a permanent shop in Wicker Park, it doesn’t mean that they’re done with their big Stacked Rack sales. This weekend’s off-site event features local designers…and boutique overstock – all at 40-90 percent off retail prices.”
     
    Daily Candy
January 25, 2007 // The Weekend Guide
"Looks by E.G. Jewelry, Bya Denim, Ya-Ya, Generra, and more at 40-90% off retail."
     
    UR Chicago
December 2007 // Fashionphile
""' I don't think a lot of people [in Chicago] knew what sample sales are,' says Janice Moskoff. That's why she created Beta Boutique, a traveling women's sample sale, in February 2005 as a test base for a boutique."
     
 ChiReader   Chicago Reader
December 8, 2006 // Our Town
“Bargain seekers can now regularly search the merch- which ranges from 40 to 90 percent off retail – in the heart of convenient Bucktown…But best of all, there’s none of that “eew-who-would-buy-this” stuff – Moskoff’s distilled her experience with what colors and styles don’t sell into a 16-page guide for herself and her buyers.”
     
    Daily Candy
December 1, 2006
"Stocked with A. Cheng, Hester & Lizzie and In the Now (to name a few), Beta Boutique gives shoppers 40 to 90 percent off retail prices. Each week brings a new shipment, so the lines stay fresh, and you'll look like a dream."
     
 Time Out   Time Out Chicago
Nov. 30 - Dec. 6, 2006
"Forget about lining up early in the morning to get first dibs at a one-day-only sample sale- it’s a thing of the past, as Beta Boutique opens Friday 1. Owner Janice Moskoff…has transformed the warehouse space…into a colorful, comely place to snag bountiful bargains."
   
 
Red Eye
Nov. 3, 2006 (see cover and pg 2 content)

"Score designer goods at 40 percent to 90 percent off at Beta Boutique's sample sale on Saturday and Sunday."
   
 
Time Out Chicago
Nov. 2-8, 2006

"Before long, you'll be spending money on gifts for everyone else - so why not treat yourself while you can?  At these prices, you won't need to feel guilty…"
   
lucky  
Lucky Mag
November 2006

"Save 40 to 90 percent on more than a dozen designers during Beta Boutique's killer monthly sample sale.  Last time, we scored amazing deals on Ya-Ya, Porridge, Woo and Rachel Mara."
   
 
Chicagomag.com
Oct. 31, 2006 // Sales Check

"Find dresses from In the Now, some marked down from $407 to $188; with other overstock from Ambre Babzoe, Emphasis by Jak & Rae, Hester & Lizzie and more"
   
 
Time Out Chicago
Oct. 5-11, 2006

"Because Los Angeles doesn't really have a winter, some of its designers are nice enough to shave prices on cool-weather clothes you'll find at Beta this month."
   
 
Chicagomag.com
Oct. 3, 2006 // Sales Check

"The sample mavens at Beta Boutique are hosting another enormous sale, in a soon-to-be-permanent home at 2016 W. Concord Place in Bucktown"
   
 
The Wall Street Journal
August 19-20, 2006 The Not-So-VIP Sale

"A group sample-sale event in Chicago that started last year and includes high-end labels like Theory and Calvin Klein."
   
 
Chicago Shops
2006 Sample Minds
"Beta Boutique travels to different neighborhoods monthly offering deep discounts of 40 to 90 percent off."
   
 
Daily Candy
August 10, 2006 // The Weekend Guide
"A shopper's paradise of jersey's and knits by Lara Miller, cotton tops and bottoms by Blake Standard, shoes by Kathryn Kerrigan, and more."
   
 
Time Out Chicago
August 10-16, 2006 // Shop Talk
"Don't you just hate it when stores claim they're having a summer sale, but none of the good stuff is really marked down? That shouldn't be a problem at this Beta sale because nothing is more than $100."
   
 
Second City Style
August 7, 2006 // The Daily Dish
"Held at a new location in Bucktown, the prices on racks full of fabulous clothes start at $10 and top of at $100. Yes, you read that correctly."
   
 
Chicagomag.com
August 7, 2006 // Sales Check
"The sample sale mavens of Beta Boutique hold their semi-annual Stacked Rack sale featuring samples and overstock apparel discounted from 40 to 90 percent off retail prices..."
   
 
Time Out Chicago
June 15-21, 2006 // Shop Talk
"You knew the Beta girls wouldn't let you start in on summer without a proper shopping binge-and as per usual they do not disappoint."
   
 
Chicagomag.com
June 13, 2006 // Sales Check
"The markdown mavens of Beta Boutique will hold a sample sale of summer fashions..."
   
 
Time Out Chicago
May, 4-10, 2006 // Shop Talk
"Proof that April was indeed the cruelest month: There was no Beta Boutique sale."
   
 

Time Out Chicago
March 23-30, 2006 // Shop Talk
"Proof that April was indeed the cruelest month: There was no Beta Boutique sale."

   
 
Crain’s Chicago Business
March 23, 2005 // 10 Things to Do This Weekend
“Fashionistas know the Beta Boutique Sample Sale is the best place to stock-up on well-priced trends."
   
 
Chicagomag.com
March 21, 2006 // Sales Check
“Save big on spring styles from France’s Ambre Babzoe and Brazil’s Talienk, including Grecian-style chiffon tops ($108, originally $260) and silk tops ($72, originally $166), at the next Beta Boutique sale held at Urban Spa Chic."
   
lucky  
Luckymag.com
March 20-24, 2006 // Weekly Lowdown - Chicago
“Save 50 to 75 percent on items from a dozen designers, including Ambre Babzoe, Talienk, Elliot Lucca, Three Dot, Margaret O'Leary, Max Studio, Twinkle By Wenlan, and more.”
   
 
Chicago Magazine
March 2006 // Sales Check
“Beta Boutique, which runs women's sample sales, holds its next event on March 26th from 11 a.m. to 5 p.m. at Urban Chic Spa.”
   
 
Luckymag.com
March 2006 // The Lowdown...
On Sunday, March 26, from 11AM to 5PM, the Beta Boutique Sample Sale at Urban Spa Chic will showcase more than a dozen designers and savings of 50 to 75%.”
   
 
Time Out Chicago
January 26-February 2, 2006 // Shop Talk
"Samples and overstock from local rising stars will hang among other fabulous fashion from boutiques like Jade and Shane.”
   
 
Chicagomag.com
January 23-27, 2006 // Sales Check
“New to the event are samples and overstocks from local designers such as Lara Miller, EG Jewelry, Doris Ruth and She Complete.”
     

 

lucky  
Luckymag.com
January 23-27, 2006 // Weekly Lowdown - Chicago
“This weekend's sale, set for Saturday, January 28th and Sunday, January 29th, features racks organized by price, from $10 to $100.”
     
 
Time Out Chicago
December 1-8, 2005 // Shop Talk
“You don't need to wait for post-holiday sales to score 50-80% off festive, fabulous clothes and handbags.”
     
 
Time Out Chicago
November 3-10, 2005 // Shop Talk
“This sample sale returns with Parisian flair, featuring tres chic clothes and accessories from the City of Light.”
     
 
WWD Chicago
October 2005 // A Sample Plan
"Her first sale was held in Feburary...She has since held them in Lincoln Park, Bucktown, Lakeview & Wicker Park. The sales focus on items not likely to be found in most closets. “We look for fashion-forward items with unique cuts, something that will make shoppers exclaim, ‘Wow, I don't have that.’”
   
 
Time Out Chicago
October 6-13, 2005 // Shop Talk
“While most people are buzzing about that other marathon, you can hoof it to a one-day shopping marathon.”
   
 
Daily Candy
October 6, 2005 // The Weekend Guide
Sales, Sales, Sales What: Beta Sample Sale Why: Map your own course, then go, go, go! When: Sun. 11 a.m. - 5 p.m. Where: The Movement Studio, 1811 W. North Ave., ste. 202, b/t Wood & Honore Sts.
   
 
Lucky Magazine
October 2005 // The Lucky October Listings - Chicago
"On October 9 from 11AM to 5PM, the Beta Sample and Overstock Sale at the Movement Studio will feature close to a dozen labels and savings of 50 to 75 percent."
   
 
New City
October 2005 // The Lucky October Listings - Chicago
"On October 9 from 11AM to 5PM, the Beta Sample and Overstock Sale at the Movement Studio will feature close to a dozen labels and savings of 50 to 75 percent."
   
 
Time Out Chicago
August 11-18, 2005 // Shop Talk
"In the world of computer programming a beta release often has bugs. But this increasingly regular sample sale hasn?t run into any system errors."
   
 
Daily Candy
August 12, 2005 // The Weekend Guide
Sales, Sales, Sales What: Beta Sample Sale, Krista K Sale, Eurotrash Mid-Summer’s Day Mixer. Why: A bumper crop of bargains.
   
 
Chicagomag.com
August 9, 2005 // Sales Check
“The sample sale mavens of Beta Boutique are on the move. Rather than the usual Bucktown location, the next sale will be held at Lincoln Park’s newly expanded Salon Michael.”
   
lucky  
Luckymag.com
August 8-12, 2005 // Weekly Lowdown - Chicago
“Save as much as 50 percent on items from Cynthia Steffe, Cynthia Rowley, Three Dot, Alice & Olivia, Alice & Trixie, Blue Cult, and more at this sample sale on Sunday, August 14.”
   
 

Chicago Tribune
July 20, 2005 // Sampling a New York staple
??Instead of spending $200 on one thing, you get four,? said Janice Moskoff, owner and manager of Beta Boutique, a Chicago-based company that organizes sample sales. ?You?re getting more for less, and it?s clothes you love to buy.??

   
 
Crain’s Chicago Business
June 9-16, 2005 // Shop Talk
“Unfortunately, in the ongoing battle between Chicago and New York, our fair city always loses in the sample sale category. (They have amazing sales; we have almost none.) Not this weekend.”
   
 
Crain’s Chicago Business
June 9, 2005 // 10 Things to Do This Weekend
“The Movement Studio’s second floor is typically filled with pilates-loving students. On Sunday it is home to bargain-loving shoppers.”
   
 
Chicagomag.com
June 7, 2005 // Sales Check
"Stretch Your Body and Your Wallet: In honor of the new location, all shoppers will be offered $20 off a first-time private Pilates session at the [Movement] studio."
   
lucky  
Luckymag.com
June 6-12, 2005 // Weekly Lowdown - Chicago
"This event at the Movement Studio in Wicker Park on Sunday, June 12 from 11 AM to 5 PM, features lots of different lines and a range of sizes."
   
 
Chicago Magazine
June 2005 // Off the Rack
"As long as designers are headquartered elsewhere, Moskoff says, Chicago needs this third-party formula in which buyers-cum-vendors who are not associated with the label bring the heavily discounted merchandise to our streets."
   
 
Daily Candy
April 21, 2005 // The Weekend Guide
Beta Sample Sale What: 50 percent off Walter, Three Dot, and more. Why: No beta blockers here. When: Sun. 11 a.m. - 5 p.m. Where: Urban Lift Salon 3639 N. Ashland Ave. b/t Addison St. and Waveland Ave. (773-351-1876)
   
 
Time Out Chicago
April 21-28, 2005 // Shop Talk
"Finally, Chicago is enjoying the bargain hunter?s dream that is the multi-designer sample sale. This one offers warm-weather samples and overstock from Walter, Blue Cult, Three Dot, Robin Jordan, Hanky Panky and many more sought-after lines."
     
 
Chicagomag.com
April 19, 2005 // Sales Check
"Janice Moskoff, the owner of Beta Boutique, will also offer lots of bohemian-style jewelry from India, which she says resembles the work of jewelry designer Lois Hill."
     
 
Chicagomag.com
February 15, 2005 // Sales Check
“In our book, this is roughly the equivalent of the Cubs winning a World Series: Chicago is finally getting its own regularly scheduled samples sales. ‘New York has so many sample sales. There are 20 to 30 a weekend there,’ says Big Apple transplant Janice Moskoff.”
     

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